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Research papers

Quality, so what?

Relationship with a medium, in the sense of usage of and attitude towards a medium, is underestimated in media-planning. Reading intensity seems to be a good indicator for page exposure, so for the opportunity to see an advertisement. Satisfaction...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Piet L. C. Nelissen, Jolanda van Kesteren
November 11, 1996
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Citation

Nelissen and van Kesteren (1996a, November 11). Quality, so what?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-so-what-


Research papers

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Bouke Walstra, Piet L. C. Nelissen
June 15, 1992
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Citation

Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adapting-advertising-to-the-media-environment-or-the-way-to-kill-two-birds-with-one-stone


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-